FROM SCENT TO SOUL
Resisting the rush is the challenge of our time. At CHŌWA we believe in slowing down, not to do less, but to move with intention. That's why our meditative scents invite you to a moment of pause.
Each perfume is hand-blended near Amsterdam and crafted with pure essential oils, merging the richness of layered perfumery with the principles of aromatherapy to evoke memories and emotions.
Mist CHŌWA around head and shoulders to create presence. Explore your mood with curiosity: not to change, but to witness. As the perfume settles on your clothing and skin, it becomes a subtle reminder of tenderness.
Naomi’s passion for scent was sparked by her grandmother and refined through her career at fragrance Maisons like Chanel and Guerlain. After a personal loss, she discovered aromatherapy and experienced scent as a tool for emotional connection. This led to the creation of CHŌWA (2025): a collection of perfumes, blended in collaboration with a perfumer-aromatherapist, designed to inspire an inward exploration through the power of scent.